Search engine optimization, or SEO, is a very simple term that embraces a wide range of ideas and methods that draw attention and traffic to your site. There are two basic types of SEO, onsite and offsite. Onsite SEO includes everything that happens on the site itself, including the content, images, responsiveness and even the appearance of the site itself. Offsite SEO, also known as inbound marketing, includes videos, links and social media campaigns to draw attention to your website, such as Facebook, YouTube, Twitter and Google Plus.
The basic idea of SEO is to attract more traffic to your site, making the search engines’ algorithms and bots pay more attention to it and therefore boost its rankings. “Optimized” content includes the keywords and phrases, authority links and overall content of the site, which when executed properly creates a chain reaction of traffic increase and search engine ranking boosts. Today, with new search engine algorithms emerging on a more-or-less regular basis, the old methods of boosting search engine rankings such as keyword stuffing, where any and all permutations of a keyword were utilized to impossible degrees, and link farming, where a site linked to any other site that would accept it regardless of relevance, are over.
These practices are called “black hat” SEO today, and they can actually result in your site losing credibility and rankings. Online Advantages works differently, using ethical SEO practices that don’t try to game the search engines, but work within their parameters to establish a stronger long-term presence at the top of the results. Utilizing content optimization, code verification and responsive design assurance on the onsite SEO side and intelligent linkbuilding strategies to give your site more authority and credence on the offsite SEO end, Online Advantages works to get your site to the top of the rankings and keep it there, no matter what. We receive many questions about SEO, how and why it works and what the difference is between SEO and conventional marketing, so we’d like to take the opportunity to answer some of the ones we receive most frequently.
1. How does SEO improve my search engine ranking, and how does Online Advantages make that happen?
The stronger your site’s SEO presence is, the more likely it will be to get attention in the rankings. We work to not only keep your site compliant with current and coming algorithms which may change how SEO impacts your rankings, but to think ahead for long-term networking and development which keeps your site more “evergreen” and gives it more stability and authority. We do this by auditing and amending every aspect of your site from the content to the way your site interacts with mobile devices to the type, number and quality of the inbound and outbound links available, to create an integrated SEO solution tailored to the needs of your business.
2. Can you guarantee my site will make #1 on Google/Yahoo/Bing?
While it is not possible to plan for every contingency or potential move your competitors may make, we have the knowledge and experience to get your site as high in the rankings as possible. Much of how search engines “find” sites is through organic searches, where a person may enter a phrase such as “Best widget maker Portland OR.” Our staff specializes in tracking down and harvesting as many possible permutations of keywords appropriate to your business and location as possible, a process called content optimization. In addition, we constantly work with our clients while researching upcoming and current developments in SEO practices to get your site compliant and ensure it stays that way.
3. Can you improve my local search results?
Between content optimization such as that mentioned in the last section and our status as a Google trusted photographer, we can merge ever-changing and increasingly complex local SEO methodology with 360-degree virtual tours to create a visually stunning presentation that will attract and keep attention far better than a regular map. This helps add an interactive dimension to your site that makes search engines sit up and take notice.
4. How does SEO stack up against traditional marketing?
If conceived and executed properly, SEO can actually help reduce your marketing budget significantly in favor of maintaining site upgrades and refinements as new algorithms are introduced. SEO is an ongoing process which does not rely upon a single campaign or algorithm shift, but a constantly changing field in which we strive to give your site the best possible chance to reach the maximum number of people through positive SEO practices coupled with a constant striving for authority for your site.
As the SEO landscape continues to evolve, your business’s website will need to keep pace with what search engines are doing to keep the results relevant to users. Online Advantages has the tools, skills and experience to get and keep your website to the top of the ratings, both currently and in the future. For more information about our SEO services, we invite you to call us at (408) 645-7102 or via email at firstname.lastname@example.org. We’re here to help!