Local SEO Services
Local SEO services are all about attracting customers, and getting them to walk through your door!
Local SEO increases the visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.
If your business listing isn’t attracting the attention and clientele you expect, the first place to look for an answer is your Google local business SEO. Local SEO services help give your business higher visibility by driving your company website to the top of the search engine results pages, or SERPs, for your area, especially Google’s local SEO tools. However, to get the maximum benefit for your business with targeted local rankings, you need geographically-relevant traffic. While this may sound like chickens and eggs, online traffic fuels presence and physical traffic and transactions, which fuel traffic, which fuels online presence. An investment in your local SEO is critical to developing and refining your presence in local search results.
Online Advantages is your local SEO agency, with custom-built SEO strategies and campaigns designed to get you in front of the local customers who are the lifeblood of your business.
Our local search engine optimization services can help drive your sales funnel forward by boosting your external location signals to push your company higher local search results. We also evaluate your on-page, social, and inbound linking signals to leverage your position and move it even further upward! Perhaps most importantly, our tried and tested SEO services allow you to build a stronger customer base and grow your business organically.
Everyone on our professional, knowledgeable staff is dedicated to getting your business the attention it deserves. We put a lot of time, effort, and diligence into pushing your rankings to the maximum possible by regularly checking the traffic source and continuously re-evaluating your website’s information and Google My Business listing for accuracy. We create a total online presence package that includes popular web and social media platforms, providing the most accurate, up-to-date information to your target audience.
Our agency offers a local SEO search strategy specifically tailored to your location to ensure the right external location signals are sent as well as inbound links, on-page and social signals, and review signals to Google about the locations most relevant to your business. We use marketing strategies that allow you to build a stronger customer base that allows your business to grow organically. Perhaps most crucial of all, we ensure your business appears in local searches on desktop, mobile and tablet-based browsers. Our overarching goal is always to earn outstanding listings and rankings that put you above your local traffic competitors.
We put great effort to achieve higher rankings in local search results by regularly checking the traffic source and continuously re-evaluating information for accuracy. We create profiles on popular web and social media platforms and provide useful information to target audiences.
Our targeted, focused approach to local SEO marketing delivers precision targeting to your audience, increasing your company’s profitability and ROI. Our team works tirelessly to keep your business’s online listings accurate and optimized for potential customers and search engine mapping systems and crawler bots, providing easy access to your business’s local information.
32,8%
Increase in online transactions
56,48%
Revenue increase
148%
Increase in organic traffic
46%
Increase in mobile traffic
Online Advantages: Your Local Business SEO Solution
We also ensure that your business appears in local searches not only on desktops but also on mobile devices and tablets. Our goal is to earn outstanding listings on top of your local traffic competitors.
Local optimization gets you real traffic, actual revenues, and measurable, visible growth!
Local marketers know intent is everything when it comes to planning keyword research for landing pages and other online avenues that grab the attention of search engines. Several million mobile searches happen every day—around 40,000 per SECOND! People don’t search for things they don’t need, especially when they’re looking for local businesses with which to spend money. That’s why 95% of all first-page clicks on any given SERP happen with results found on the first page, in the top three results! Below the top 3, your traffic drops to 90%. Very few people explore beyond the first page, and by the time you go down to page three, you’ve got around a 1% chance of even being seen. Worst of all, you’re leaving money on the table for your competition to snatch away!
With our approach, your website will correctly target your audience which will significantly increase your profitability. Our team keeps your business’ online listings accurate and optimized for potential customers and mapping systems, providing easy access to your information and your business location.
This is why developing an eCommerce SEO strategy to dominate your business niche is so incredibly important.
You may have heard local SEO experts talk about responsive design, marketing automation, mobile searches, on-page optimization, off-page SEO, dashboard Google analytics, and so on. These things might even sound simple, and in theory, they are. But without the right mix of knowledge and capability to capitalize properly on each of these items and understand how they fit together in the broader context of your overall local SEO campaign, you could easily end up doing more harm than good, resulting in penalties to Google’s local SEO ranking for your business, costing you visibility, foot traffic and damaging your credibility with your customer base.
If you don’t invest in your local SEO marketing, your competitors absolutely will!
Frequently Asked Questions about Local SEO
Online Advantages is here to help with honest, direct answers to your questions about every facet of Internet marketing and advertising in the digital age!
Question: What is a local search? –Justin, Charlotte, NC
Answer: A local search in SEO terms is any search that involves a specific geographical location. For example, if you search for “Coca-Cola near me,” you’ll get a list of convenience stores, grocery stores, and restaurants that serve Coca-Cola. If you search for “best bakery [your city], you’ll get a list of places that sell baked goods. If you search for “personal injury attorney [state],” you’ll get a list of links to law firms that specialize in personal injury law. And so on and so forth.
Basically, local searches tell search engines that you’re looking for a specific item or service in a specific location.
Businesses with bad local SEO practices lose a lot of money to their competitors specifically because they don’t show up in the responses to search queries, which is why local SEO rankings are so critical to getting and staying competitive with others in your niche!
Question: How do I perform a local search? –Katrina, San Jose, CA
Answer: You probably perform a dozen local searches every day without even realizing it. Google and other search engines know when you’re looking for, say, a park to take your kids to, you’re probably not going to want to pull out your passport to get there! This is why if you type in “parks,” you’ll probably see “parks near me” as the first or second suggestion. But what if you’re looking for something a little more specific? Reputable SEO companies can tell you that the difference between the right result for a given person’s needs and a plethora of wrong ones could be as little as a single letter. Try it yourself! Think of something you want and put it in the search string. Check out the results. Then type in a different search string that basically says the same thing. Chances are, you’ll see different search results pop up. That’s how local SEO works to connect people with the goods, services, and places they’re interested in—and why a good local SEO campaign is the backbone of effective SEO strategies.
Question: What is local search marketing? –Ted, Milwaukie, OR
Answer: Local search marketing is a complex of strategies including content creation with targeted local keywords to make your website or business stand out among your competitors across the street or across the country. The idea is to reach people who are actually looking for what your business is offering, whether it’s books, banana bread, or branding research. Local search marketing targets markets in your area specifically, so web searches will refer people looking for what they need to you directly!
Question: Do I really need to hire a local SEO company? –Deborah, Naperville, IL
Answer: Generally speaking, trying to do your own local SEO is like trying to repair the transmission on your car by yourself without actually being a mechanic. If you have the time, energy, and knowledge you need to manage your local SEO all on your own, then you’re probably already working in this field and wouldn’t need to hire in an outside firm except for a compliance audit or something along that line. The problem is, most business owners don’t have any of the above. They may understand how SEO functions generally, and even suggest targeted keywords for local searches, but they don’t know enough about how it works on the backend, at the dashboard/software level, to be able to actually implement it on their own. That’s why hiring local SEO consultants is a good practice for any business that’s considering ways to expand: a reputable SEO firm like Online Advantages can give you an excellent ROI for less than you think while enhancing your online and local profile faster than you might expect!
Question: What does a local search company offer for their client services?
Answer: This really depends on the company. Some companies only specialize in local search and digital marketing. Some companies do only traditional advertising and largely ignore online avenues. Some companies offer web design services but they don’t deal with social media or vice versa. Some agencies can’t write a decent blog post but are amazing at writing press releases.
Online Advantages works hard to be the “total package” you expect, with services including:
- User experience improvement
- Content creation
- Video content development and production
- Keyword research
- Multi-platform responsive web design
- Press releases
- Mobile app design development
- Print media advertising
- Online reputation management
- And much, much more!
We offer all these services because we want to make sure you get the best possible return on your advertising budget dollars. Rather than having to contact multiple agencies or freelance consultants on your own, with uncertain results and processes that may not merge, Online Advantages makes it easy and painless to develop a local marketing campaign that really works!
Question: Why should I invest in SEO and local content marketing long term? Once I get to the top of Google, what else is there? –Bonita, Cheyenne, WY
Answer: One of the most common mistakes clients make when they reach the top of the search results is deciding they don’t need local content marketing anymore. From a first-glance perspective, this makes sense. They’ve hit the top of the charts. Their social media marketing is probably automated already, so they have posts for weeks or months to come. They’re seeing the results and think, “We’ve got this.”
What they forget is that getting to the top is only the first step. Once they get there, they have to stay there. Because now that they’re on top, they are the threat their competitors will be working endlessly to topple and replace. This means maintaining a steady flow of refined, high-value content that interests your local clientele and attracts eyes, traffic, and of course money. It also means keeping up with the latest iterations of the search engine algorithms and ensuring your content stays in compliance. And, perhaps most importantly at this point, it means making sure the online reputation you’ve worked so hard to build stays positive and shows your business is up to the task of caring for your clientele. At Online Advantages, it’s literally our job to keep up with the latest developments in the online world and stay ahead of the trends to get our clients the best results they can possibly achieve.
Question: How does pricing for local SEO work? –Will, Mooresville, NC
Answer: There’s really no “one size fits all” answer to this question because different businesses will need different approaches, strategies, and tools to reach their local target market. A small business with a commensurately small budget might be more concerned with social media marketing than keeping their website up, for example. However, when you partner with Online Advantages for your local SEO and content creation needs, you get all the services your business needs and more, bundled into a convenient package with an affordable monthly fee for nearly any size or kind of business. For more details on pricing, contact us for a free consultation and estimate!
Question: Is paying a local SEO company to capture local traffic worth it? –Nils, Rapid City, SD
Answer: For most businesses, investing in local SEO, social media marketing and reputation management is absolutely worth it. Our clients routinely see first-page Google rankings and increases in traffic and cash flow almost immediately. While we cannot guarantee that any given client will see these results, we have a very strong portfolio of satisfied clients and a proven track record of underpromising and overdelivering for our clients. If you’re not sure if we’re worth it, let us give you a free consultation and website audit to pinpoint your business’s strengths and weaknesses. If you’re still not convinced, try us for a month and see how we work for you. We’re completely confident that once you experience the Online Advantages difference for yourself, you’ll wonder how you ever managed your online reputation without us. Click here to request a free consultation and website audit and let us show you how easy, efficient, and stress-free local SEO and marketing can be today!
SEO touches every part of your local business’s online presence, from a visitor’s first impression of your website to the moment a customer leaves a review of your site—and beyond!
SEO, “search engine optimization,” is pronounced “Ess-Eee-Oh.” It’s the backbone of digital marketing and includes things like the keywords, search strings, links, and portals people use to find your business online so they can purchase the products and services your company provides. Sounds simple, right?
In the early days of the Internet, before the “Internet of Things,” local marketing consultants had virtually no restrictions on what they could and couldn’t do to get their clients top rankings, whether those rankings were justified or not.
Because there was so little regulation, they used every trick in the book, many of which are frowned upon, disavowed, or outright disallowed by today’s search engines. Some examples of these early iterations of gaming targeted search queries included:
- Invisible text, where walls of content which were often just strings and combinations of popular keywords were incorporated into the website’s pages and then hidden from the naked eye. When search engine crawler bots encountered this text, they treated the site as a legitimate resource, which is how a lot of people wound up searching, for example, “Cleveland law offices” and wound up on a page for “Best plumber in Milwaukee.” Today, search engines penalize sites that try this heavily or even ban them.
- Keyword stuffing, where multiple iterations of keywords and phrases which are at least tangentially legitimate are crammed in during the content creation process and made into a webpage or blog post in hopes of attracting search engine bots, the snippets of code which review sites for inclusion in the Search Engine Results Pages, or SERPs. This type of gaming is easy to spot because it’s all but unreadable to the human eye or ear and doesn’t flow naturally.
- Link building schemes where link space to and from other websites was bought and sold without regard for the relevance of the links to the originating sites. This duped search engine algorithms into thinking a given site had more traffic, visitors, value, and authority than it actually did. Unscrupulous SEO development companies drove the vast majority of this sort of system gaming.
In response to these and other “gray hat” and “black hat” search engine marketing tactics, search engines began refining their algorithms and internal software to help prevent users from being directed to low-quality, low-value or irrelevant sites while rewarding sites that offered higher value and relevance with higher rankings in organic searches. They trained the algorithms to seek out warning signs of scammy or poorly executed SEO strategies on low-quality websites, reducing or obliterating their visibility to users. While a few local search engine marketing development agencies continue to use these tactics to turn a quick buck, most are committed to white-hat strategies which work within the confines of the search engines’ algorithms, helping their clients grow their presence ethically and organically over time through outlets like their websites and social media.
Of course, as the algorithms have become more advanced and harder to game, the bars for quality and performance for local SEO services have likewise gotten higher.
Just having a URL and some content isn’t enough, even if it’s great content. Website developers and mobile app creators have been confronted with the challenges of responsive, dynamic designs which allow websites to give a superior user experience from PC to phone to tablet. Keywords aren’t going to cut it on their own anymore; you need them incorporated into great content that offers real value to the end-user. Even shoddy graphics design or poorly conceived logo designs can cost your company points in its ranking, leaving a space for your competitors to access customers who should rightfully be yours! This is why the science behind search marketing is so important to understand.
If your local stores want to be found in Google and Yahoo searches, you need a top SEO company backed by proven technology and SEO case studies to help give the search engines all the reasons they need to include you in the results. Let Online Advantages show you how easy it can be to expand your website’s traffic and why local focus can give you a broader reach than you ever imagined!
It’s our pleasure to help businesses develop and grow. We work with businesses of every size, shape, and description, from a literal one-man show to multinational corporations. To learn more about how Online Advantages can help your company grow from Portland to Cleveland and from New York City to LA, click here for a free consultation. To find out more about local SEO and why it matters, keep reading for our FAQs about local search engine optimization!
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