Google’s new algorithm is specifically tailored to shoot mobile-friendly and cross-platform-optimized websites to the top of its search rankings. We recently just updated this site to a responsive website. Within minutes, this blog post got indexed by Google and is starting rank organically high. Try it, Google search this [ Responsive Web Design by Online Advantages ] This news has caused webmasters and site owners around the world to spend huge money and invest massive man hours in making sure their sites are up to scratch before the roll-out on April 21st. The worst part about all this is, many of them will probably still not gain ground or even retain their current standing. Because of the way the new algorithm cherry-picks information from sites, businesses whose sites had a strong, sure footing may lose their positions on Google results from sheer ignorance of what exactly Google wants to see.
One of the biggest factors is responsive web design. Google is specifically looking for sites that work just as well on a smart phone or tablet as on a PC or laptop. Those sites that meet the stringent criteria will get the goodies, in terms of higher search engine rankings. Those that don’t will drop lower on the list. One major reason for this is because an estimated 70% of all Internet searches occur on mobile devices, and Google has always been big on keeping up with trends amongst its users. Another reason is because sites that aren’t optimized for cross-platform surfing tend to lose traffic as potential clients seek out sites that work with their devices.
These factors make building a responsive website that can handle the most up-to-date devices absolutely crucial to the success of your business. While a few “plug-and-play” responsiveness solutions exist on the market, they are by no means an answer to every possible problem. For example, installing a template may make the site look okay, but reduce the font to nigh-illegibility or hide the navigation buttons so users can’t find what they’re looking for. The net result is boondoggle that’s expensive in terms of upfront and back-end repair time and money, loss of potential or existing customers, and even worse the site will still have to be repaired after you’ve already “fixed” it.
With the new Google algorithm’s emphasis on mobile device compatibility, many people have questions about whether their site is optimized for cross-platform browsing or not. Here are just a few questions we are often asked about what makes great responsive web design.
Is my site responsive?
If your site doesn’t look, act, “feel” or navigate the same on an iPhone or Android as it does on your office computer, then no, it isn’t. A responsive site should give a nearly identical user experience no matter what device it’s accessed on, give or take a few cosmetic issues such as placement of navigation buttons and tabs and one-column reading versus two-column layouts. However, ideally an optimized site will behave mostly the same regardless of how users get there.
How can I check?
Try accessing your business’s website from every device you, your friends and family, your great-aunt Millie and your third-grade math teacher can muster. If it looks and acts the same regardless of how it’s accessed or by whom, it’s optimized. However, the site should also navigate between pages and screens smoothly, quickly and easily. If this isn’t in play, you should consider engaging a professional to make any necessary adjustments.
If it’s not responsive, what do I need to do?
You want your company branding to show through in every possible iteration of your site, which means colors, text fonts, pertinent information and other site-specific factors should change as little as possible between platforms. If you’re using Helvetica Bold font for your navigation links on the PC version and the same links show up in Arial Narrow on a smart phone, your corporate image will suffer. This suggests to the user you’re not sweating the small stuff and raises the question of how that user knows you’ll take care of their big problem when it arises.
DIY fixes often don’t work exactly as advertised or create unexpected problems for each one they fix. Fonts, colors, layouts and other company-specific image factors may change unexpectedly and cause users to wonder if they’re in the right place. Before you try to fix it yourself, bringing in a professional consultant with a proven track record and assured success can help you save time and money in the long run while safeguarding your company’s reputation.
Online Advantages’ professional staff brings years of experience and industry knowledge to each task we undertake. Whether you need a simple SEO checkup, a comprehensive local SEO solution, a full-on video marketing blitz or crisis-based online reputation management, we have the tools and techniques to get your site to the position it deserves on all major search engines, quickly and ethically. Our services are always backed by a strong, professional work ethic that maintains we’re not fully satisfied until you are. We take pride in delivering measurable results backed by tried-and-true Internet advertising and web design solutions that have been consistently proven to work. For more information about how we can boost your site’s performance, call us at (408) 645-7102 or email firstname.lastname@example.org. We’re here to help!