Responsive Web Design and Development

Responsive Web Design and Development

Great web design is the hallmark of a solid, well-engineered website that meets the needs of your business and your clientele. A website that isn’t properly laid out, doesn’t click through smoothly and seamlessly or just has a poor design strategy and aesthetic can quickly turn clients away, instead of drawing them in.With the new Google algorithms set to roll out on April 21st, website owners and administrators around the world are scrambling to implement new responsive web design and development protocols to optimize cross-platform performance. Sites that don’t support mobile devices as readily and flawlessly as traditional computers risk losing their current Google rankings or disappearing from Google’s results altogether. However, without the knowledge and experience a quality web design team brings to the table, many of these sites will likely not be able to maintain compliance with the new algorithms.

Responsive Web Design

What is a responsive website?

Responsive websites are those that allow for cross-platform functionality without sacrificing the quality of the experience. In lay terms, a responsive website lets the visitor get the same site experience on a smart phone or tablet as a PC. Much of the Internet is not currently optimized for this type of surfing, which can lead to frustration for users and lead them to navigate to other sites that deliver the kind of performance they’ve come to expect.

One of the most important aspects of responsive web design is how the site appears on the screen. A mobile screen is sized and proportioned differently than a tablet, which is different than a laptop. A responsive website can automatically adjust to the user’s device, laying out the information and navigation links appropriately for each device.

How is responsive web design achieved?

The basic architecture of responsive design doesn’t change, but the potential applications are as varied as the individual websites or even pages they are provisioned to. There is no “one-size-fits-all” or “plug-and-play” paradigm that will work for every site, because different sites have different needs. For example, a site that is heavy on video media will require different structuring than a site consisting of primarily text or still photos to work across platforms. Also, some prepackaged responsive design solutions might deliver functionality but sacrifice appearance and style to achieve it. The color scheme of the site or the ability to click fluidly through the site’s navigation menu may be compromised, and may or may not be fixable depending on the type of program and the know-how of the people implementing it.

With an experienced team who knows and understands how responsive web design functions, these problems can be eliminated because the team will be able to adjust and adapt the provisioned design while retaining the vital elements of a website’s unique character, regardless of what type of device the site is viewed on. This in turn ensures a better cross-platform browsing experience and makes a much better first impression on users, increasing the likelihood of attracting, capturing and retaining your client base.

How do I know if my website is responsive or not?

The simple answer is, if your website doesn’t look mostly the same on your iPhone or your Kindle Fire as it does on your laptop, it’s not responsive. How the information is presented will change, but all the key components should be present. However, other things must also be considered, such as ease of reading, navigation and finding information. If any of these elements is out of joint, your website may be responsive but still not meet the stringent requirements of the new Google algorithm. Additionally, consider this from a customer point of view. Ask yourself, “If I knew nothing about this company and stumbled onto this website, would I want to stay or go somewhere else with a more professional design?” If the answer is “go,” you should consider calling in professionals.

At Online Advantages, our experienced design team can add responsive web design to any website. Our designs are always produced with the needs of your business uppermost in our minds, including how the site looks, “feels” and functions. We can integrate responsive design quickly, minimizing downtime while maximizing impact on your ideal target audience. For more information about responsive web design, to get a checkup on your site or to learn more about how we can help you, feel free to call (408) 645-7102 or email us at We look forward to the opportunity to help you create the best, most responsive website you possibly can!