Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Recent Posts

View all projects

What’s The Deal With SEO Audits? Does My Business Website need to Have An SEO Audit? Helpful Content √

These days it seems like every so-called "Complete SEO guide" you pick up, and every blog…
View Project

How To Find And Win Featured Snippets <-- Useful Content √

Everyone knows that if you want to attract the most clicks for organic or local targeted…
View Project
Google Business Profile

What Is A Google Business Profile?

If you’re looking for ways to boost your business profile online, you’ve got a lot of…
View Project

Managed WordPress Hosting – Does It Matter For Search Engine Optimization?

It doesn’t matter how perfectly polished your WordPress website’s architecture is or how crisp, educational, and…
View Project

How Can Plumbing SEO Help My Plumbing Marketing

Any plumbing business owner knows that as a business grows, it no longer only helps to…
View Project
Student Loan Forgiven Stamp Word Debt Forgiveness 3d Illustration

Student Loan Forgiveness Does it Exist?

Note: Online Advantages reached out to several experts in the field of student loan and financial…
View Project

As a Business Owner, should I invest in email marketing services or social media

This is a question we at Online Advantages get a lot from business owners who are…
View Project

Local Search Engine Optimization By Online Advantages

Welcome back, everyone! In our ongoing SEO education academy series, we decided now is a great…
View Project

Where Can I Find A Free SEO Checker For My Website?

In the never-ending quest for the best SEO score possible, having a great, free search engine…
View Project
Charlotte Business Marketing Services

How Can Digital Marketing In Charlotte NC Help Your Business?

There are plenty of advertising agencies in Charlotte NC internet marketing—but they’re not all created equal.…
View Project

More from our blog

See all posts