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Local Search Engine Optimization By Online Advantages

At Online Advantages, we believe the concepts of SEO shouldn’t be complicated or confusing. That’s why we’re working to give you the definitive guide to local SEO, breaking down the jargon and terminology so you can understand what all this…
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5 Things You Can Do For Your Business During Covid-19

5 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact

With entire nations on lockdown due to the coronavirus outbreak, business owners have more and harder decisions to make than ever before. Amid this backdrop of uncertainty, it’s easy to understand how SEO, internet marketing and developing your local marketing…
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Internet Marketing For Auto Body Shops

Digital Marketing for Auto Body Shops (and Everyone Else Too!)   At Online Advantages, we've worked with many different business owners and businesses. One sector in which we have enjoyed a lot of success in our online marketing efforts was…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms…
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